Leyla Nasib
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/ About
I'm Leyla Nasibova, media designer working with concept, interactive and visual design for Digital Media. Originally from Azerbaijan, I'm currently residing in Helsinki, obtaining New Media MA degree in Media department of Aalto University.
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/ Interaction design
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/ Moving image
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Three journeys” (“Kolme matkaa”) video installation was part of the CleaRailway (Rajattomasti raiteilla) exhibition, which presented new solutions for the accessibility of rail traffic and station environments for all.
The installation revealed the travel experiences of impaired and handicapped people. Observers experienced three stories that ran in parallel: three point of views on very similar routes and entirely different experiences. More about the installation here.
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Aalto University, Department of Media has produced a virtual reconstruction of the Finnish Pavilion at Paris World Fair in 1900. More info about my contribution here.
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My new interactive art project here.
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Photos
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Photos
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Posts
- May 27, 11
The interactive performance “Fires and Tears” version 2.0 was presented yesterday at Taik’s MediaLab demo day. The visuals of the performance were inspired by the traces of ancient people in Qobustan and music of the Faradzh Karaev ‘s“Shadows of Gobustan” ballet (1969).
To read more about the hardware and software side of the project, please refer to the previous post.
This piece is one of my personal favorites, and I am very enthusiastic about continuing working on it. If you are a dancer, a media artist or someone else to whom this looks interesting and you have some feelings or ideas about it, please don’t hesitate to contact me!
- May 09, 11
The land I was born on was home to people since the times they hardly distinguished from the animal world. Their lives chaotic, their survival heavily dependent on the moods of Nature- the power that they could not comprehend but only be fearful of. This work is the first attempt of creating an interactive performance piece that would reflect on their lives- lit by the colors of the sky, water, sun and fire and filled with sounds of wind, sea and music by Faradzh Karaev from “Shadows of Gobustan” ballet (1969).
The interaction is build using Kinect and Processing with SimpleOpenNI libraries. Kinect is tracking my head and hands, and this data is then turned into real-time graphics. The project is done under supervision of Ferhat Sen. The complete version of this work should be ready by the end of May.In this video the imagery is mirrored, but in the next version it would be mapped to performer’s movements.
- Mar 31, 11
Everyday more and more companies discover the great power of social media. Businesses adopt different approaches as part of their IMC strategies, attempting to build and maintain a strong and lasting relationship with their consumers. Those who overlook this trend of company-customer communication are doomed to very soon falling behind their progressive competitors.
This phenomenon, for the most part, is explained by the simple fact that contemporary consumer likes to be heard (notably, 20 years ago customer would be able to share her satisfaction/concern with just several other people, whears today she can easily reach millions). Yet, company-customer relationship can go far beyond simple feedback forms. G.Mangold and D.Faulds in their paper “Social media: the new hybrid element of the promotion mix” provide a delicious recipe of strong consumer engagement:
- Provide networking platforms
- Use blogs and other social media to engage customers
- Use both traditional and Internet-based promotional tools to engage customers
- Provide information
- Be outrageous
- Provide exclusivity
- Design products with talking points and consumers’ desired self-images in mind
- Support causes that are important to consumers
- Utilize the power of stories
In short, the advice is to foster engagement of consumers with your product: support communities and causes, organize sweepstakes, competitions and voting, fulfill wishes and dreams. On my behalf, I’d just add: be creative; contribute constantly and consumers pay off will be three-fold.
- Feb 24, 11
“The one sin for which there is no forgiveness is ennui” – O.Wilde
Avoid ennui, be interesting, while building the image of your company in Social Media, advice A.Kaplan and M.Haenlinen in their paper “Users of the world, unite! The challenges and opportunities of Social Media”.
This article briefly discusses the potentials and the drawbacks of Social Media used as a marketing strategy. It opens with definition of Social Media versus such well-known but often misinterpreted concepts as Web 2.0 and User Generated Content. After that, it suggests categories for classification of Social Media, namely social presence/media richness and self-presentation/self-disclosure. All existing online applications are then put under this classification in six general terms: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Ten short advices for companies aiming at utilizing Social Media close the article.
Overall, in my opinion, the article does not contain any truly significant findings as such, but rather embodies an engaging list of present-day and recent Social Media marketing campaigns.
Out of many campaigns described in the article my most favorite was the Burger King’s “Whooper Sacrifice”, in which tens of thousands facebook users agreed to exchange 10 of their network friends to a single burger. Whereas the common facebook-app encourages users to engage more of their friends, this campaign use quite opposite methods, nevertheless reaching a broad audience.
One particular phenomena discussed in the article that drew my attention is the use of Social Media channels in brand communities formation processes. The idea of building a community from scratch very fast and with minimal expenses is as strongly appealing as arguable. Many companies have quiet successfully used Social Media to support and develop communities around their brands, but how many succeeded in creating them? If a group of consumers, regardless weather they already use company’s products or not, is not out there, connected by an idea or a goal into social “togetherness”, the chances of a company creating such a community by Social Media presence only are very low. In fact, the article discusses couple of such attempts, but doesn’t say a word about the level of their success.
Media:
- Choose carefully
- Pick the application or make your own
- Ensure alignment of content and activities along different platforms
- Integrate traditional media
- Allow access for all, including company’s staff
Being social:
- Be active
- Be interesting (“no forgiveness for ennui”;)
- Be humble
- Be unprofessional (speak friendly language to customers)
- Be honest
These are the ten advices from the authors for utilization of Social Media for a company on contemporary business scene. However the advice subject matter is such that hardly allows for robust strategy guidelines. Therefore, this list could be prolonged endlessly and shall be modified according to each particular case it is addressed to.
- Jan 22, 11
Drizzling rain and BLiNdinG sunshine – absolutely possible, as last week has proven. Amsterdam was there, flashing with minds, faces, colors and sounds. Old was telling secrets, new- inspiring not to be afraid. This 4-day MediaBizLab trip has been one thriving moment of inspiration and creation.
We spent the first day in the Media Lab of Hogeschool van Amsterdam, where together with amazing Ian Ginn (a creative producer, writer, educationalist AND original co-founder of Blender) and local students worked on our concept ideas. Ian guided our transmedia thinking, suggesting looking at the ideas under angles that yet have not been discovered by us. It felt like he was showing doors that we have passed by many times, but never dared to open or just failed to notice before.
The workshop brought many valuable ideas to my team and most importantly, defined the milestones of our concept’s development. If it wasn’t to that day, we would be at a danger of starting the construction of our media service building not from the foundation, but from the living room wallpaper choice. Overall, this workshop was very inspiring and informative: it filled us with positive thinking energy, highlighted gaps in our thinking and, finally, pointed on transmedia areas with opportunities for our concept.
Second day of the trip was split between visit to the media archives of the Institute of Sound and Vision in Hilversum , and the project market of the Hogeschool Voor De Kunsten Utrecht (Faculteit Kunst, Media & Technologie).
The stunning architecture of the Institute of Soung and Vision kept mesmerizing us more and more through the tour. For me personally it was, with no doubts, the most amazing construction I ever seen.Colorful volcanic giant contains national treasures of all Netherlands’ sound and film archives, uniting records previously split between three institutions. The museum area encompasses a very engaging and vivid interactive exposition of the archives for children and adults. Fast tour of the exposition was more than just impressive, thus strengthening the wish to come back to this castle of wonders, dream of interactive installation designer.
The presentation, given to us after the tour, revealed the massive work of the institute in developing distributive media platforms. These online services provide access to some of the archive materials along with tools for their remixing. Most of the services presented were at a rough development stage, with preliminary interfaces and content, but already out there in the internet for users to employ and provide feedback. Thus, at their current stage these services are a great example of fail-fast approach, that I have not considered at all reliable prior to this presentation.
After that we headed of to the student project fare Hogeschool Voor De Kunsten Utrecht, with rather vivid projects related to game, film and music industry. There was also couple of interesting media service ideas exposed in a raw stage of development.
The third day was dedicated to visiting offices of our partners- Sanoma and OMD.
Sanoma Digital highly impressed us by its success, energy level and rhythm of work, topped by lovely cozy office space and highly enthusiastic professionals. Presentations we saw contained a lot of valuable information applicable to our own concepts, such as current media usage trends and mobile service development workflow. Golden rules learnt- media service developers should be on time and ahead of time, constantly looking for upcoming trends and co-creating with their customers. It felt that following the steps of Sanoma Digital is walking to the land of customer satisfaction and company success- the exact road that we would be aiming to undertake.
OMD Netherlands office left quite a different impression. A well-established unit with guaranteed client base and severe traditional, almost conservative working strategies. As we have only met one of the unit representatives, it was hard to understand the true reason of the complete absence of social media in the unit’s work. The reasons given by the presenter, both rather questionable, were the lack of relevant experts and complete unawareness of clients. Indisputably, traditional media is remaining its impact on the significant amount of the world’s population, but the level of this influence is currently in an irrecoverable,
continuous shrinking motion. Moreover, already today there exists a segment of young audience that no longer can be by traditional media. With all this in mind, it would be interesting to observe the development of strategies of OMD in upcoming years and its consequences.With this, the official program of the trip was over but our voyage continued with a whole day to explore the city. I spend most of it in the Van-Gogh (Fan-Hokh, as the Dutch say;) museum, overwhelmed with showers of different feelings. I would not dare to describe it- but only advice to see it.
Overall, this trip was a brilliant package of valuable learning experience, idea generation, team-building and fun time. Big thanks to organizers, presenters and participants!!!
I amsterdam.
- Dec 02, 10
During last several decades a loud choir of scientists, fiction writers and environmental activists has been imperatively raising awareness of fierce cataclysms coming. Planet Earth treated with an immense love and care of human beings will soon go crazy with the climate and eventually become unfeasible for most of living creatures, including the “smarter” ones. Prior to that, fighting over last bits of healthy land, air and water, we’ll wipe out most of our kind, and the world will look like this:
We couldn’t know and it was hard to imagine that the real big wars coming are of entirely different nature. They grow with a weapon more loud and powerful than atomic bombs, the beast that no one can escape or hide from – INFORMATION.
Along with the change of means came change of form and essence, with wars and revolutions getting different, novel character. Yet, many do not recognize these as wars at all and consider online revolutions unattainable.
Malcolm Gladwell in his article “Small change. Why the revolution will not be tweeted” asserts that “social media can’t provide what social change has always required”. Drawing on examples from history, he claims that the main underlying principle of extreme social movements is not the ideological favor, but personal connection. When situation becomes threatening to one’s well-being, personal connection with the rebelling group is crucial to maintain believe and participation. Gladwell points out that so-called “Tweeter revolution” in Iran was nothing more than a mass media provocation, a strongly exaggerated myth that western journalists rooted in a single questionable source of information. Online communities have too weak ties to have their members contributing any big effort, let alone with risk.
Nevertheless, Internet society today has a great power that no previous generations could dream of- the power of information distribution.Less than a week ago world was struck by the release of secret US embassy diplomatic cables. The US has condemned the disclosures as an attack on the world community. (source) Hundreds of secret big and little facts revealed with thousands more coming. The consequences of this cause are very unclear- will it really affect policies or lives? And overall, is it a real “leak” or just another political trick? These and many other questions remain open, but what is clear for now is that the power, the spread and the reach of the message became enormous in a very short time. I believe that for many people there is no single surprising revealing in the leak, but the strength of it is in reaching those who faced the reality of the world in first time. Millions of people lost their trust in ruling authorities and are more likely to question and disobey the governing regimes. What will come of it, once again, is very unclear, but we will be privileged to witness it very soon.
Luckily political backstage is not the only popular spread of online society. People enjoy spreading “useful”, peaceful messages, as for raising cancer decease awareness or supporting some social cause. It is usually as easy as clicking the “Like” button, instantly getting recognition from friends- and therefore enabling easy and vast message distribution. Online comminutes are also great for things like Wikipedia or newly emerging co-created projects. They really do share knowledge and allow “education for all”. Nevertheless, they are simply not capable of creating bounds comparable in strength to those in real life.
To underline my thoughts, I do not see twitter bringing people to streets to rebel and to fields to fight, but I also do not envision street rebellions and traditional wars as a form of conflicts anymore. Rather I believe that we’re living in an extremely peculiar age when a single man can start a world-size conflict. The real conflict- between the “big brother” watching and those “watched”.
- Nov 27, 10
This poster I prepared for the Impacting the Bottom Line with Media Services MBL seminar that took place on 23rd of November. Working on this topic was as crazily absorbing as rewarding. I’d like to introduce you a great tool with amazing potential. Ladies and gentlemen, welcome Transmedia!
- Nov 17, 10
Today I found my old favorite kaleidoscope and held it close all day. In return, it told me stories, strange stories about what seemed before utterly familiar.
It sometimes whispered, and other times screamed- with no sun on sky, it showed me dozen. It flipped people walking upside down; they were all heading somewhere and fast,.. but it changed their movements.
My fingers were freezing, but I couldn’t put it down. The world was just … so beautiful, mesmerizingly cluttered and chaotic, and at the same time amazingly… it stood there completely revealed, more naked than it has ever been. Just like this:
- Nov 10, 10
picture source
“Now it’s marketers who have to find value in the noise.” - Jessica Tsai
So how DO marketers make any sense of the enormous social noise nowadays? In her article “Taking the measure of social media” Jessica Tsai addresses similar question, discussing different approaches for GAUGING SOCIAL MEDIA.
One of the main roles in this new scene belongs to Meaurmentcamp Wiki- the movement, which aims to creating a set of open source resources that would allow interested parties to measure their social media communications online and offline. They categorize social media measurement characteristics to behavior, feelings and financial impact.
Meaurmentcamp Wiki also believes that there cannot exist an instrument that would be appropriate for every single case, but rather see this toolkit as constantly growing and developing.
With the power of choice pushing from marketers to consumers, it becomes crucial to capture and analyze the consumer behavior. To accomplish that, web analytics providers join their forces with social media monitoring solutions.But how does one measure the feelings of people? How does one measure meanings of words? The challenge here is to measure not the conversation, but to find who and how is having a positive impact on a company image. In this context, some marketers tried to measure the levels of engagements of online conversations by comparing the number of followers and comments to similar brands in different medias.
The author of implies, that the strength of the social media channel, unlike traditional marketing, is that it’s driven by the consumer. I, however, disagree with this absolute prevailing position that Jessica Tsai draws. Certainly, in social media the impact of the consumer opinion is extremely important, yet it is formed not only by the consumer himself, but in many ways by the online strategies of the companies addressed. It has been several years now that companies paint beautiful transmedia pictures and they could not have done it without strong tools.
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Tweets
- @reasound @shubaruu it's this one http://t.co/yfcvFWpS Rehacim, this is a true fr cosmic connection. ..
- An error occurred. Please, try again later. Actually, don't ever try.May 10, 12 from web Reply, Retweet, Favorite
- Great language tool + super cute!!!Practice your english pronunciation with Google's speech recognition service http://t.co/hpMqHNFU
- Your car bores you??)) Check out Crazy artsy of Electric Drift Car designs, esp this one : http://t.co/0aQeG9OS
- hehehe)))) (@YouTube http://t.co/NmgNh5Wb)
- @HenrikRydberg would be cool to see the food loog you mentioned yesterdayat #IxDA evening - where is it?Apr 20, 12 from web Reply, Retweet, Favorite
- @Aleks6881, @shubaruu miss u, guys! what was the awesome serbian song about white sheets that we started the evening with?Apr 11, 12 from web Reply, Retweet, Favorite
- Putin's kiss documentary http://t.co/2KyPUkCL really recommend to watch! @PutinsKissApr 01, 12 from web Reply, Retweet, Favorite
- Why not adress problems that actually matter? new book @jkolko Wicked Problems: Problems Worth Solving - Welcome http://t.co/rjdXncZ4Mar 13, 12 from web Reply, Retweet, Favorite
- Мной добавлено видео на @YouTube http://t.co/ci5rTn67 "Kid in me day" concept from Global Service Jam Helsinki
- Feb 24, 12 from web Reply, Retweet, Favorite
- This is how we, @358helsinki do great design: https://t.co/uk1zu10sFeb 24, 12 from web Reply, Retweet, Favorite
- 48 hours to change the WORLD. Few days left to the Global Service Design Jam start! Join Helsinki! http://t.co/c2lB4z6k @GSJam @358helsinkiFeb 21, 12 from web Reply, Retweet, Favorite
- @Paumattila yes, definitely! And we are looking fwd to you visiting us!
- Got super inspired by @tinkercad with mates from @358helsinki talking about future of #3d and #productdesign. Thanks, guys!Feb 21, 12 from web Reply, Retweet, Favorite
- Vaqif Mustafazadənin evindən fotoreportaj - http://t.co/XlRet8Zd http://t.co/dMElYvap
